See, there’s a vast chasm between a person who’d have bought a “diverse” doll of a woman soldier and a SJW, some overlap granted, but most reasonable people aren’t “woke”, these aren’t nice names for a reason, these people border on self-parody. I used to wonder why SJW was a derogatory term before I realised it was being used sarcastically to describe the sort of people who can’t handle a fictional character played by a celebrity who views they don’t share. But if you say that only SJW watch the show/were interested in merchandise of that character than perhaps it makes sense, though I’m not sure that’s true.